Sjoberg & Tebelius, P.A.
Serving Minnesota & Western Wisconsin
651-315-8856

Beware of Deceptive Trade Practices

flowers.jpgBusinesses have products and services to sell. To sell those things, they must market them and advertise them in a way that attracts consumers. However, it is critical to use caution in these efforts, as engaging in deceptive or unfair practices could result in a costly legal battle.

In Minnesota, businesses must comply with the Deceptive Trade Practices statutes. Below, we explain a few examples of common violations of these statutes and what business owners can do to avoid lawsuits.

Misrepresenting items as those of someone else

We have all seen knock-off items that closely resemble other legitimate companies. However, selling something with another company's name on it or claiming to provide services from someone else can result in a deceptive trade practice complaint.

Misrepresenting geographic origins

There are many products people buy because they are made in the U.S. or right here in Minnesota, from clothing to beer. Therefore, claiming that a product comes from a specific area when it does not is a deceptive trade practice.

Misrepresenting characteristics, ingredients, benefits

Companies must be truthful in representations of their product. This means being accurate with claims about what it does, who approved it, and what is in it. 

Gwyneth Paltrow's company, Goop, was sued for this type of misrepresentation. According to reports, the company was reportedly selling jade and rose quartz eggs that it claimed had health benefits from balancing hormones to regulating menstrual cycles. Citing a lack of scientific support for these claims, prosecutors filed a lawsuit against the company that resulted in a $145,000 settlement.

Avoiding these violations

To avoid these and other violations, business owners must use caution when it comes to selling, marketing and describing their products. Focus on accuracy and be prepared to back up any claims you make about goods and services.

However, it is not always easy to see the line between an advertising strategy and a legal violation. As such, disputes can arise, even if a business owner had no knowledge of deceptive practices or intention to mislead consumers. Because these cases can be so complex, it is wise for business owners to consult and attorney should any legal claims arise.

No Comments

Leave a comment
Comment Information
Client Testimonials

Client Testimonials

  1. “Thank you for providing personalized professional services to us during a time of grief and loss when family relationships were not the best. With an attorney on board to help manage legal matters, everyone had confidence that the best was being done. ”

    Read More…
  2. “Our estate plan was handled well. We never felt rushed and all details were fully explained. Sam is very professional, easy to talk to and experienced in all aspects of estate planning. He gave examples and explored alternatives for us to consider. Well done and thanks.”

    Read More…
  3. “I was given the name of the law firm by a family friend after helplessly pilfering through endless names on websites. I am grateful I called. I was connected with Dave Meier immediately and from the go, was treated with dignity, care and respect. Every visit to the firm was pleasant and professional. ”

    Read More…
  4. “We were highly impressed upon the level and capability of Sjoberg & Tebelius. They gently showed us that there was much more to achieving the Will in the correct format that will protect our children than the quick attempts we had made on our own. Great people to work with - achieving our desired results!”

    Read More…

Over 30-years of experience Serving Minnesota & Western Wisconsin

Sjoberg & Tebelius, P.A.

2145 Woodlane Drive
Suite 101
Woodbury, MN 55125

Fax: 651-738-0020
Map & Directions

Map